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Title details for Crossing the Chasm by Geoffrey A. Moore - Available

Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore
Mike Chamberlain
Audiobook (Includes supplementary content)
2 of 2 copies available
Borrow Listen to a sample Listen to a sample
2 of 2 copies available

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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