The Code of Trust

June 26, 2017
Complex problems can have simple answers, as FBI agent Dreeke (It’s Not All About Me) shows in this guide to building trust. He exhorts would-be leaders to follow the five principles of his “code of trust”—suspend your ego, be nonjudgmental, honor reason, validate others, and be generous—and the “four steps to inspiring trust,” which are an action plan that implements the code. The four steps—align your goals, apply the power of context, craft your encounters, and connect—are explained in detail. As an example of aligning goals, Dreeke uses the story of another agent who managed to recruit a difficult source by listening carefully to what the source wanted. “Applying the power of context” means using psychologist William Marston’s “science of finding human similarities” to mesh together different people’s communication styles. “Crafting the encounter” involves preparing opening remarks, asking for assistance, making an offering, and sticking to the subject—the other person. The fourth and arguably most important step is making an emotional connection. Smart, empowering, and easy to follow, Dreeke’s manual should become a classic business—and personal—primer on the art of building trust.

June 15, 2017
"You don't work for your country by being greedy and playing dirty, day after day." FBI agent Dreeke delivers a pragmatic, patriotic recipe for the key ingredient of leadership: trust.With the assistance of Stauth, Dreeke, a veteran of the bureau with direct experience in securing confidences among reluctant respondents, begins with a provocative brace of challenges: "First: Be eminently worthy of trust. Second: Prove you are." As if that weren't difficult enough, there are built-in obstacles: just as we would trust few people with our lives or bank accounts, so few people trust us. How to inspire more to do so and thereby gain not just trust, but allegiance? Be more considerate. Put other people first. Listen without thinking of the next clever thing to say. It's not exactly Machiavelli, it's sometimes simplistic and often repetitive, and the presentation is a little formulaic, but Dreeke's set of rules is eminently practical and, if actually put into practice, would yield a measurably more pleasant world. Fittingly, many of his examples come from the oddly rule-governed world of espionage. If you're shady, he notes, you can build trust among a network of spies, "but it's a weak, fake type of trust, built on lies, manipulation, and coercion, and it can topple overnight." Given all the headlines about manipulation and backroom dealing these days, it's a useful observation that high-level leaders should consider, but in the main, the book is meant for ordinary Janes and Joes who seek to build their leadership skills. There, Dreeke proves a worthy guide, making observations that might go without saying if we lived in better times but that bear repeating--e.g., "common decency is the common ground of humankind"; "a terrible deficit in our current culture is the lack of the civil give-and-take that has expanded individual and societal intelligence for thousands of years." A book of broad application with useful lessons for everyone from Girl Scouts to corporate masters to world leaders--and aspiring spies, too.

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